E-commerce SEO & Local Search, Kolkata
Built from zero to ranking.
BerryBlues Retails India Pvt Ltd came to us with a live athleisure & loungewear store and almost no organic search presence. Over the past year of on-site SEO, content, and Google Business Profile management, its branded and product keywords moved from generating no clicks at all to consistent, compounding search traffic — and its Kolkata store now carries a fully optimised, five-star local listing. Every figure below is pulled directly from Search Console, Google Analytics, and Google's own Business Profile reports.
The Brief
An athleisure brand selling direct from berryblues.com needed two things at once: a search engine presence that didn't previously exist, and a local storefront in Kolkata that showed up when nearby shoppers searched for a clothing store. Neither could be built overnight — this is twelve months of consistent, compounding work, not a one-time fix.
- 01 Build organic rankings for branded and product-specific search terms from a standing start
- 02 Grow qualified website traffic month over month without paid spend
- 03 Strengthen domain health and search visibility across product and category pages
- 04 Fully optimise the Kolkata Business Profile — categories, hours, photos, reviews
- 05 Convert local search visibility into store directions, calls, and footfall
Results at a Glance
Organic Search Performance
Search Console tells the clearest version of the story. Clicks are up sharply, the site's average position has climbed nearly seven spots, and the most recent quarter is accelerating faster than the twelve months before it.
89 clicks against 16 a year earlier — a 456% increase — with average position improving from 17.3 to 10.5.
58 clicks in the last six months at a 2.2% click-through rate, with position holding at 10.5.
42 clicks and 1,570 impressions in the most recent quarter — the fastest three-month stretch on record.
Clicks up 163% and impressions up 51% quarter over quarter — the Men's Collection page alone pulled 20 clicks, up 82%.
"Berry blues" moved from zero clicks to 18. "Berry blues t shirt" and "berryblues" both went from zero to double digits — branded search that simply didn't convert into traffic a year ago now does, consistently.
Website Traffic & Audience
Behind the search numbers is real, growing traffic to berryblues.com — led by India, with a meaningful and growing international audience alongside it.
4.8K total users and 39K page views over 90 days, with a sharp recent acceleration into September.
India leads with 6,000 active users, backed by meaningful reach into Singapore, the United States, and beyond.
593 active users in a single 28-day window even a year earlier — India already the dominant market, with early reach into the US, Ireland, and Sweden.
Domain Health
A young domain, moving in the right direction: referring domains, organic keywords, and total visitors are all climbing, and the site is being crawled and indexed cleanly.
Google Business Profile
The Kolkata storefront's profile is fully verified, categorised, and actively managed — and its monthly interactions have grown steadily since early 2025.
258 interactions over six months, with a clear peak in August.
2,982 profile views and 229 searches — 74% of discovery through mobile Google Search alone.
231 direction requests — the single largest share of this profile's activity.
9 calls placed directly from the listing, with a clear peak in July.
16 website clicks sent straight from the profile to berryblues.com.
5.0 stars across 43 reviews, fully verified with website, directions, and hours live.
The monthly record shows the trajectory clearly — from a modest start in early 2025 to a sustained, higher plateau a year later.
42 interactions, 40 direction requests, 136 profile views.
34 interactions, directions up 65% on the month before.
84 interactions — the strongest single month on record, driven by an 127% jump in direction requests.
A brand people can now find — and find again.
Berry Blues is ranking, growing, and fully verified on Google. See the store and the listing behind these numbers.